MICA

About MICA

Located in Ahmedabad, Gujarat, the Mudra Institute of Communications, Ahmedabad (MICA) is a distinguished institution that specialises in strategic marketing and communication. MICA, which was established in 1991, has become one of the most distinguished management institutions in India, with a particular emphasis on the field of communication management.

MICA has provided expertise and capabilities in the areas of advertising, branding, digital marketing, media management, public relations, and market research. It offers a variety of postgraduate programmes, such as the two-year flagship Post Graduate Diploma in Management-Communications (PGDM-C). The objective of this curriculum is to equip students with a thorough understanding of the constantly evolving and dynamic field of marketing and communications.

One of the unique characteristics of MICA is its curriculum that is industry-focused. The institution maintains a close relationship with industry experts, practitioners, and prominent marketing and communication professionals to guarantee that the programmes remain relevant and in alignment with industry trends. Students acquire practical insights and hands-on experience through internships, initiatives, and industry connections.

The MICA faculty is composed of academics and industry experts who are highly qualified and provide a plethora of knowledge and experience to the classroom. In order to create an engaging learning environment, they implement innovative teaching methods, including case studies, simulations, seminars, and guest lectures.

Additionally, MICA prioritises research and thought leadership. The institution fosters the participation of instructors and students in national and international conferences, as well as the publication of articles in esteemed journals. MICA remains at the vanguard of the production and dissemination of knowledge in marketing and communication as a result of this research-driven strategy.

Ranking and Accreditation

NIRF: #32
IIFR: #9

MICA Courses & Fees

Courses	Duration	Fees	Seats
PGDM Communications	2 Years	26 Lakhs	180
PGDM	2 Years	26 Lakhs	60

PGDM

The PGDM (Post Graduate Diploma in Management) program offered by MICA, a leading institute in India for strategic marketing and communication, is widely regarded for its emphasis on communication, consumer insights, and creativity.. The objective of this two-year, full-time program is to provide students with a thorough comprehension of brand management, media, digital platforms, and marketing management. The curriculum integrates theoretical knowledge with practical application, guaranteeing that students acquire practical experience through internships, industry projects, and live assignments. Students are able to customise their education to align with their professional objectives through specialisations in areas such as advertising, digital communication management, and brand strategy. The PGDM program at MICA is renowned for its dynamic campus environment, diverse faculty, and strong industry connections.

Summer Internship

Highest Stipend: 4,55,000
Average Stipend: 1,51,800

Approval Body & Accreditation

MICA Admission Process

Admissions to the Mudra Institute of Communications, Ahmedabad (MICA) are contingent upon a rigorous and competitive assessment procedure. The admissions process is summarised below:

Candidates are required to submit their applications online through the official MICA website. The application form must include personal information, academic data, job experience (if applicable), and other essential information.
Candidates are required to complete either the Graduate Management Admission Test (GMAT), the Xavier Aptitude Test (XAT), or the Common Admission Test (CAT). These scores are the primary criterion for the purpose of identifying registrants for subsequent selection phases.
The MICA Admission Test (MICAT) is administered to candidates who have been shortlisted. This test evaluates their analytical and verbal abilities, written communication skills, divergent thinking, and general understanding of marketing and media.
Group exercises and personal interviews are implemented to assess candidates who have successfully completed the MICAT. Candidates' communication skills, problem-solving abilities, leadership potential, and eligibility for MICA's programme are evaluated during these rounds.
The candidate's ultimate selection is contingent upon their performance in the MICAT, GE, and Pl entrance exams. Academic records, professional experience, extracurricular accomplishments, and diversity criteria are all taken into account.
Admission proposals are issued by MICA to successful candidates in accordance with the ultimate selection procedure. The proposals specify the programme, any limitations, and a deadline for accepting the offer and submitting the necessary documents and money.

MICA Placement Partners

The MICA has a specialised placement division that collaborates with leading corporations and organisations in the fields of marketing, advertising, media, and communication. The placement cell is actively involved in connecting students with employment opportunities and assisting them in securing positions that align with their goals. The following are a few companies that have collaborated with MICA.
Students are equipped to thrive professionally as a result of the institution's industry-oriented approach, rigorous academic programme, and emphasis on practical skill development. Through a variety of networking events, industry engagements, and corporate collaborations, MICA ensures that students have access to potential placement opportunities and begin their careers on a solid foundation.