Data Analytics

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About Course

The goal of data analytics is to find helpful information, draw conclusions, and help people make decisions by looking at, cleaning, changing, and modelling data. Many different types of businesses depend on it because it helps them make better choices, spot trends, and run their businesses better. Take a better look at its most important parts:

1. Different kinds of data analysis:

  • In descriptive analytics, the goal is to understand what happened in the past by summarising facts from the past.
  • Diagnostic analytics looks at past results to figure out why things worked or didn't work in the past.
  • Predictive analytics: This method uses statistical models and forecasting to figure out what will happen in the future.
  • Prescriptive analytics tells you what you can do to get the results you want.

2. Process: The steps in the data analytics process are usually gathering data, processing it, cleaning it up, analysing it, and showing it visually. Iterations and cycles can happen in the process because new information and ideas can lead to more questions and more in-depth analysis.

3. Tools and Technologies: It uses many types of tools and technologies, such as databases, data mining tools, specialised software (like Excel, R, Python, and SAS), and machine learning methods to work with big sets of data and do complex studies.

4. Uses: Data analytics is used in many areas, including banking, healthcare, marketing, shopping, e-commerce, and more. It can help businesses understand how their customers act, make their marketing efforts more effective, run their businesses more efficiently, and make smart decisions.

5. Skills Needed: People who work in data analytics usually know a lot about math and statistics, computer science (especially programming in languages like Python or R), how to think critically, and a lot about the specific field they work in.

6. Challenges: Some of the biggest problems are making sure the data is correct, handling a lot of it, keeping it private and safe, and correctly understanding the results.

Data analytics is an area that is always changing and growing. As the amount of data created by technology continues to grow, so will its importance.

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