Executive Courses
Last updated 06/2024
About Course

Marketing is an ongoing process of making, sharing, providing, and trading goods and services that are useful to customers, clients, business partners, and society as a whole. It means knowing what your target market wants and needs, making products or services that meet those needs, and telling your target market about the benefits of those goods or services. Here are some of the most important parts and tactics of marketing:

1. Market research: This is the process of gathering, analysing, and making sense of information about a market, such as rivals and possible buyers. That's what makes it possible to make smart choices.

2. Making Products: Businesses make goods and services that meet the wants of their target audience by doing study.

3. Pricing Strategy: It's very important to find the right price for your goods or services. It needs to be in line with what customers think it's worth, how much it costs to make, and what other companies are charging.

4. Place or Distribution: This means getting the goods or service to the right person at the right time and place. Effective delivery methods make sure that products are easy for customers to get and use.

5. Promotion: This includes all of the ways a business tells its target market about its goods or services, such as through advertising, sales promotion, public relations, and personal selling.

6. Brand management: It's important to build and keep a good brand. A brand is how a customer sees the goods or services that a company offers.

7. Digital marketing: It's important to use digital marketing now that the internet and social media are so popular. SEO (Search Engine Optimisation), content marketing, social media marketing, email marketing, and more are all parts of it.

8. Customer Relationship Management (CRM): plans for how a business should deal with present and future customers. It looks at a customer's past interactions with a business to make business ties better, with a focus on keeping customers and, eventually, increasing sales.

9. Analytics and measurement: It's important to know how well marketing activities are working. Businesses use a range of measurements and analytics tools to track their progress, make changes, and find the best ways to sell in the future.

Marketing tries to make people think highly of the business and what it has to offer so that customers will stay loyal and the relationship will last. The field is always changing to keep up with changes in technology, customer habits, and market conditions.


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